When Does a Flyer Become and Invitation?
Whether you are a veteran of the Nightclub/Bar Business or you are opening your first venue, I would be willing to bet that you have seen hundreds of flyers of all shapes and sizes posted all over the city…. Flyers on car windshields, flyers on the ground, flyers on your door, flyers in your mailbox.
My theory on this is DON’T DO IT…
You should never pass out flyers, you should be handing out invitations. I know you are asking me what is the difference? I will tell you now.
Flyers and Invitations look the exact same. They are both made of paper (quality and color make no difference). They both have information about some upcoming event and include a picture of a hot chick and have a crazy drink special on them. Both have the address of the venue. Both have the logo of the venue. Both have some reason that everyone should come to that particular venue on some specific date.
THEY LOOK THE EXACT SAME.
The difference is ….. PERSONAL CONNECTION.
An invitation is placed in someone’s hand with a smile.
An invitation has energy behind it.
An invitation actually INVITES YOU TO COME TO THE VENUE WITH WORDS.
An invitation is not placed on a car, or a door, or a mailbox.
An invitation has a personal touch to it.
An invitation has VALUE… What do I mean by value?
• BRING THIS INVITATION IN FOR FREE COVER! Now that flyer isn’t just worth the paper it is printed on…. It is an invitation worth $5(or however much cover is).
• BRING THIS INVITATION IN FILLED OUT FOR A FREE VIP PARTY! Now that flyer isn’t just a piece of paper…. It has the value of a FREE Party AND it helps build your database.
• BRING THIS INVITATION IN FOR A FREE BEER! Now that flyer isn’t worth throwing on the ground… It is worth a BEER which could be as much as $5!
The next time you spend hundreds of dollars on invitations…. Think about this… ARE YOU PASSING OUT FLYERS OR ARE YOU HANDING OUT INVITATIONS?
Invitations=$$$$
Tuesday, August 25, 2009
Thursday, August 20, 2009
Profit Tip of the Week
I get asked at least once a week.... How has the economy effected nightlife business? Well DUH! The answer to this question is simple.... It has hurt it. Easy as that. But even with that in mind, it doesn't mean you have to give up. Use this opportunity to build staff unity, to build sales systems, and to fine tune your daily operation. I read an article from RestaurantOwner.com that seems appropriate. Read and enjoy...
Has the Recession Made YOU a Better Operator?
In responses from a recent survey, some of our members have told
us how the recession has actually helped them become better
business people.
Here's what one member said:
"The first quarter of this year was very tough, very grey and so
much financial anxiety of what the future would hold. Since May
we have seen incredible improvements to revenue and our profit
margins."
"One of the best things we ever did was to be incredibly
disciplined during the tough times about being positive towards
our staff & our customers. Every single evening, [customers]
would ask how we were doing, was the economy affecting us. We
didn't lie - we knew they would see right through it."
"But what we did say and what I believe none of our competitors
said was that it's the best thing that's happened to us. And I
truly believe it. It gave us the opportunity to become better
business people."
"We [now] manage our expenses more effectively, we look at
creative marketing and menu ideas and by doing so have increased
our profit margins and also lowered our break-even point."
"And just between my husband and I - it taught us to respect
money. When we first opened, we made so much money and we were so
incredibly busy it was overwhelming. We threw money at problems
to make them go away. Now we deal with them the way we should
have back then."
"We may have more grey hairs or wrinkles from the stress - but for
us - we grew and the business grew and I believe our staff grew. We
believe you don't become more successful until you learn to solve
your current problems - I can honestly say we did that."
What have you learned from the recession? How will the experience
make you a better business person in the future?
Has the Recession Made YOU a Better Operator?
In responses from a recent survey, some of our members have told
us how the recession has actually helped them become better
business people.
Here's what one member said:
"The first quarter of this year was very tough, very grey and so
much financial anxiety of what the future would hold. Since May
we have seen incredible improvements to revenue and our profit
margins."
"One of the best things we ever did was to be incredibly
disciplined during the tough times about being positive towards
our staff & our customers. Every single evening, [customers]
would ask how we were doing, was the economy affecting us. We
didn't lie - we knew they would see right through it."
"But what we did say and what I believe none of our competitors
said was that it's the best thing that's happened to us. And I
truly believe it. It gave us the opportunity to become better
business people."
"We [now] manage our expenses more effectively, we look at
creative marketing and menu ideas and by doing so have increased
our profit margins and also lowered our break-even point."
"And just between my husband and I - it taught us to respect
money. When we first opened, we made so much money and we were so
incredibly busy it was overwhelming. We threw money at problems
to make them go away. Now we deal with them the way we should
have back then."
"We may have more grey hairs or wrinkles from the stress - but for
us - we grew and the business grew and I believe our staff grew. We
believe you don't become more successful until you learn to solve
your current problems - I can honestly say we did that."
What have you learned from the recession? How will the experience
make you a better business person in the future?
The Bar Factor
I often get asked questions from people all over the country about bars, bar promotions, and most everything involving bars, nighclubs, and restaurants..... So I finally figured I would start blogging different things that I have been asked over the years with answers to those questions..
I will write about what I know and that is really only one thing.... How to run and promote a bar, nightclub, and/or restaurant. I will give advice, I will display sales systems, I will tell stories all with the goal to show that normal people just like myself can be successful in the nightlife business.
I am no better than you, no more educated, not better looking, nor am I as smart as you are(well maybe). The purpose of this blog is just to help people that may need ideas or something to refresh their own ideas. If you are humble enough to take advice from someone who has been doing this for a long time, then check back from time to time and read the chapters of my blog(they are really the chapters of my life).
Cheers,
The Bar Man
I will write about what I know and that is really only one thing.... How to run and promote a bar, nightclub, and/or restaurant. I will give advice, I will display sales systems, I will tell stories all with the goal to show that normal people just like myself can be successful in the nightlife business.
I am no better than you, no more educated, not better looking, nor am I as smart as you are(well maybe). The purpose of this blog is just to help people that may need ideas or something to refresh their own ideas. If you are humble enough to take advice from someone who has been doing this for a long time, then check back from time to time and read the chapters of my blog(they are really the chapters of my life).
Cheers,
The Bar Man
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