When Does a Flyer Become and Invitation?

When Does a Flyer Become and Invitation?
Whether you are a veteran of the Nightclub/Bar Business or you are opening your first venue, I would be willing to bet that you have seen hundreds of flyers of all shapes and sizes posted all over the city…. Flyers on car windshields, flyers on the ground, flyers on your door, flyers in your mailbox.

My theory on this is DON’T DO IT…

You should never pass out flyers, you should be handing out invitations. I know you are asking me what is the difference? I will tell you now.

Flyers and Invitations look the exact same. They are both made of paper (quality and color make no difference). They both have information about some upcoming event and include a picture of a hot chick and have a crazy drink special on them. Both have the address of the venue. Both have the logo of the venue. Both have some reason that everyone should come to that particular venue on some specific date.
THEY LOOK THE EXACT SAME.

The difference is ….. PERSONAL CONNECTION.

An invitation is placed in someone’s hand with a smile.
An invitation has energy behind it.
An invitation actually INVITES YOU TO COME TO THE VENUE WITH WORDS.
An invitation is not placed on a car, or a door, or a mailbox.
An invitation has a personal touch to it.
An invitation has VALUE… What do I mean by value?
• BRING THIS INVITATION IN FOR FREE COVER! Now that flyer isn’t just worth the paper it is printed on…. It is an invitation worth $5(or however much cover is).
• BRING THIS INVITATION IN FILLED OUT FOR A FREE VIP PARTY! Now that flyer isn’t just a piece of paper…. It has the value of a FREE Party AND it helps build your database.
• BRING THIS INVITATION IN FOR A FREE BEER! Now that flyer isn’t worth throwing on the ground… It is worth a BEER which could be as much as $5!

The next time you spend hundreds of dollars on invitations…. Think about this… ARE YOU PASSING OUT FLYERS OR ARE YOU HANDING OUT INVITATIONS?

Invitations=$$$$